When Cancer Research UK launched their brand refresh in late 2023, this included an update to the organisation’s values. In addition to the charity’s equality, diversity and inclusion (EDI) policy and their codes of conduct and ethics, their values serve as a benchmark for their employees and how they strive to act with a positive impact.
A new set of icons were created to represent these values and help communicate them internally across digital channels, including email, sharepoint and training and induction platforms.
