Tech21 is a technology protection brand currently focused on the production of phone cases, tablet and laptop covers, with an emphasis on drop protection and the ongoing journey towards improved sustainability and waste reduction. The Just Dropped campaign launched to mark the release of the new case range inline with the Apple iPhone 14.

To mirror the unrivalled impact protection of the iPhone 14 case range, the creative centred around movement and bold colours reflecting the new product lines. Developing an elevated series of product images  and videos for Amazon was a key deliverable from the campaign development. With close to 50% of product sales coming from this channel, these assets needed to highlight the key product features.