Tech21 is a technology protection brand currently focused on the production of phone cases, tablet and laptop covers, with an emphasis on drop protection and the ongoing journey towards improved sustainability and waste reduction. Seasonal promotions are run as a means to promote exiting products and encourage sales to make way for new product ranges. The campaign, initially ideated for the spring season, was comprised of product focused imagery and offer led messaging. Bold colours are combined with seasonal themed elements to complement featured cases. Campaign creative was also rolled out across email and paid social media channels.