The January sale was the biggest event in the STA Travel marketing calendar. The integrated campaign was rolled out on a global level. The campaign was executed across multiple areas and touchpoints including retail, digital and out of home advertising. Full window vinyl wraps were implemented in key locations and flagship stores for maximum impact on the high street landscape. These were supported with printed and digital displays showing travel deals. All STA Travel retail locations include digital screens showing offers, inspirational imagery and brand core USPs. These alternated between image and graphic based designs promoting the latest travel deals.
STA Travel Global Sale Campaign
Campaign Design Print Design
Skills
Integrated campaign design, Indesign, Photoshop, Typography
My Deliverables
Campaign identity, in-store posters and digital screens, uniforms and merchandise, vehicle wrap
Company
STA Travel
Date
December, 2019
Campaign Execution
Retail Spaces
Campaigned implemented in over 50 retails locations in the UK, in addition to retails stores in Australia, New Zealand, Germany, Switzerland, Singapore and Thailand.
Social Media, Email & Web
Assets for paid and organic social media channels. The creative was also implemented across EDM campaigns, GDNs and web banners for regional websites.
Out of Home Advertising
Advertising planned for rollout across TFL network in London, including bus stop advertising and ticket barriers. Development also included a promotional taxi wrap.
Apparel & Merchandise
Retail staff uniforms during the sale included t-shirts and jumpers. Promotional gifts and booking rewards including tote bags, pens and water bottles.
Campaigns
Featured
STA Travel Global Sale Campaign
Only add a short description here of what the project is about, it will be clipped
-
Client
Add Client
-
Date:
Month, Year