As the world’s largest student and youth travel brand, STA Travel’s B2B teams worked closely with schools and educators to facilitate multiple styles of travel for education. An editable PowerPoint presentation deck was needed to fulfill the needs of the B2B team in the to increase group travel bookings in the education sector, primarily for faculty-led planning and logistics, individual student travel support and tracking and studying abroad.
The design made use of brand graphic devices such as image frames, icons and imagery to build a strong visual representation of the brand while conveying the large amount of written copy in easily digestible slides.
