what i do
Graphic Design
Graphic design is all about attention to detail and combining the right visuals and messaging into a successful design concept tailored to its audience. This could be anything from a creative campaign or a brochure, through to bold infographic or product packaging.
Editorial Design
Editorial design is a graphic design discipline that focuses on the layout and composition of publications. The goal is to create a visual that conveys the publication’s message effectively and has aesthetic value. The principals of editorial design can be seen in:
- Magazines
- Brochures
- Flyers
- Books
- Reports and whitepapers
Campaign Design
Campaign designs are aligned collections of creative that encompasses imagery, style, and messaging in a strategic way to engage a target audience to achieve measurable results. This could be to drive conversations or sales and can be run across multiple channels including:
- Print ads
- Retails fit-outs
- Social media
- Email marketing
- Out of home advertising
Infographics
An infographic is a visual representation of data and information. Combining elements of imagery, symbols, charts and diagrams, these visual aids can make complex ideas more engaging and easy to understand. Some applications for infographics include:
- Medical diagrams
- Geographic data sets
- Timeline graphics
- Process illustrations
Presentation design
Presentation design utilizes many of the same skills as editorial design, with the output being optimised for group consumption (being delivered by a presenter) into more digestible segments of information. Presentation design applies to:
- Pitch decks
- Product launch summaries
- Workshop guides
- Sales presentations
- Training and inductions
Other services
Digital Design
Digital mediums allow for little magic moments and micro interactions that differ from traditional print design. Adding these little flourishes to motion graphics, website designs and social media assets can really “spark joy” (thanks Mari Kondo) and take these assets to the next level.
Brand & Identity
Brand and visual identity form the backbone of most design projects. To execute effectively you must understand a business, what it is trying to achieve and who it should speak to. Visual identities that are consistent and cohesive build trust and work across every touchpoint.
Experiential Design
Experiential design gets off the page and the screen and into the real world. It shapes someone’s experience and impression of a brand. It could be engaging with a retail space, how you experience an event, or a brand activation designed to boost awareness and brand engagement.
testimonials
What they say
Erica is a fantastic designer and creative. She produces high-quality work with great style and razor-sharp attention to detail. I know I can always rely on her to produce the goods, even when under high-pressure and very tight deadlines.
— Rachel George
Senior Creative Operations Manager
A highly skilled designer and illustrator, her ideas always hit the mark and she thrived when she was given a project that let her think outside the box. On top of that, she was always instigating new (better) ways of doing things.
— Gwen Jones
Brochure Production Manager
I love Erica, she is a fantastic designer and her work is always executed with attention to detail, care, and style. I had the pleasure of having her as one of my designers and really enjoyed seeing how she worked in the studio and just flew with the pace of it all, constantly producing excellent work.
— Antonia Goodall
Design Manager
Have a project in mind?
I'm accepting new creative challenges
If you have a design project you’d like to discuss, send some details about your project to hello@ericadoesdesign.com or follow the link to fill in an enquiry form.
Currently based in Melbourne, Australia. Available for local and remote-friendly work.