what i do
Web & Digital Design
Digital mediums allow for little magic moments and micro interactions that differ from traditional print design. Adding these little flourishes to motion graphics, website designs and social media assets can really “spark joy” (thanks Mari Kondo) and take these assets to the next level.
Web Design
A website is the home of a brand online. This is where an audience can get the most information about a brand and their offerings, so it’s important to make an impression and include the most relevant and impactful content. Web design services include:
- UI (User Interface) design
- Web design for WordPress
- Creation of visual assets and banners
- Web developer handovers
Social Media
Social media is an opportunity for audiences to engage with a brand and to channel brand values in an authentic way, helping an audience build a connection and relationship with the brand. Design can support social media objectives in the creation of:
- Static social media posts and stories
- Animated visuals
- Social media advertising
Motion Design
Motion graphics add visual interest design project, the applications are truly endless. From GIFs and use on social channels, to brand and explainer videos, motion design can boost engagement and convey a brand’s personality.
- Animated web and email banners
- GIFs for web and social media
- Explainer videos
- Animated brand videos
Other services
Graphic Design
Graphic design is all about attention to detail and combining the right visuals and messaging into a successful design concept tailored to its audience. This could be anything from a creative campaign or a brochure, through to bold infographic or product packaging.
Brand & Identity
Brand and visual identity form the backbone of most design projects. To execute effectively you must understand a business, what it is trying to achieve and who it should speak to. Visual identities that are consistent and cohesive build trust and work across every touchpoint.
Experiential Design
Experiential design gets off the page and the screen and into the real world. It shapes someone’s experience and impression of a brand. It could be engaging with a retail space, how you experience an event, or a brand activation designed to boost awareness and brand engagement.
testimonials
What they say
Erica is a fantastic designer and creative. She produces high-quality work with great style and razor-sharp attention to detail. I know I can always rely on her to produce the goods, even when under high-pressure and very tight deadlines.
— Rachel George
Senior Creative Operations Manager
A highly skilled designer and illustrator, her ideas always hit the mark and she thrived when she was given a project that let her think outside the box. On top of that, she was always instigating new (better) ways of doing things.
— Gwen Jones
Brochure Production Manager
I love Erica, she is a fantastic designer and her work is always executed with attention to detail, care, and style. I had the pleasure of having her as one of my designers and really enjoyed seeing how she worked in the studio and just flew with the pace of it all, constantly producing excellent work.
— Antonia Goodall
Design Manager
Have a project in mind?
I'm accepting new creative challenges
If you have a design project you’d like to discuss, send me some details about your project to hello@ericadoesdesign.com or follow the link to fill in an enquiry form.
Currently based in Melbourne, Australia. Available for local and remote-friendly work.