what i do
Brand & Identity Design
Brand and visual identity form the backbone of most design projects. To execute effectively you must understand a business, what it is trying to achieve and who it should speak to. Visual identities that are consistent and cohesive build trust and work across every touchpoint.
Visual Identity Design
How a brand looks and feels, this is the tailored visual language a brand uses to communicate its’ value and messaging to its’ audience. It sets the tone for how a brand is perceived, shaping audience expectations and impressions.
- Logo design
- Typefaces
- Image styles
- Colour pallet
Brand Strategy & Positioning
Strategy and positioning outlines why a brand exists, what it is trying to achieve and who it is trying to speak to. It defines brand intentions and how it aims to be perceived by its audience. This forms the essence of a brand and guides creative decision making.
- Unique value proposition
- Market research
- Customer profiling
- Brand values
Iconography & Illustration
Commonly included in brand toolkits, icons are visual representations of simple ideas and actions. They help end users quickly navigate and understand content. Illustrations are used to convey more abstract and complex concepts. The style and use of both can be tailored to a brand’s unique identity.
- Icon suites
- Illustration style guides
- Usage guidelines
- Templates
Guidelines & Toolkits
Guides describe how to use a brand in real world applications and ensure a consistent brand experience across all touch points of a consumer journey.
- Brand guidelines
- How-to guides
- Style guides
- Asset templates
Brand Implementation
This is the process of consistently applying a brand’s identity across all channels and assets for a consistent brand experience that is aligned with the goals of the brand. This can also guide the roll-out of a brand and how it is introduced to the world.
- Brand flexibility testing
- Launch plans
Other services
Graphic Design
Graphic design is all about attention to detail and combining the right visuals and messaging into a successful design concept tailored to its audience. This could be anything from a creative campaign or a brochure, through to bold infographic or product packaging.
Digital Design
Digital mediums allow for little magic moments and micro interactions that differ from traditional print design. Adding these little flourishes to motion graphics, website designs and social media assets can really “spark joy” (thanks Mari Kondo) and take these assets to the next level.
Experiential Design
Experiential design gets off the page and the screen and into the real world. It shapes someone’s experience and impression of a brand. It could be engaging with a retail space, how you experience an event, or a brand activation designed to boost awareness and brand engagement.
testimonials
What they say
Erica is a fantastic designer and creative. She produces high-quality work with great style and razor-sharp attention to detail. I know I can always rely on her to produce the goods, even when under high-pressure and very tight deadlines.
— Rachel George
Senior Creative Operations Manager
A highly skilled designer and illustrator, her ideas always hit the mark and she thrived when she was given a project that let her think outside the box. On top of that, she was always instigating new (better) ways of doing things.
— Gwen Jones
Brochure Production Manager
I love Erica, she is a fantastic designer and her work is always executed with attention to detail, care, and style. I had the pleasure of having her as one of my designers and really enjoyed seeing how she worked in the studio and just flew with the pace of it all, constantly producing excellent work.
— Antonia Goodall
Design Manager
Have a project in mind?
I'm accepting new creative challenges
If you have a design project you’d like to discuss, send some details about your project to hello@ericadoesdesign.com or follow the link to fill in an enquiry form.
Currently based in Melbourne, Australia. Available for local and remote-friendly work.